We believe that wearing a face mask makes a difference.
It is our belief that every single human being should wear a face mask every time they leave the house to curb the spread of the Corona Virus. We believe that face masks will be a part of American culture from this point forward in a way they never have been. We aim to make wearing a face mask not only responsible but fashionable.
NBC News, April 18, 2020
Face mask requirements announced in most states